Tuesday, April 28, 2015

Skirt Collective: Just Say No to Bud Light, "The Perfect Beer for Removing 'No' from Your Vocabulary for the Night"



"Adults of legal drinking age are responsible for their actions, sure, but give me a break, Bud Light: 'removing "no" from [my] vocabulary' is not the way to convince me to order up a cold bottle of Inability to Consent.

"...[As of today, Bud Light] is 'Now Hiring FOUR Marketing Communications Managers' (emphasis mine).  I can’t imagine why?  Maybe because someone – anyone – in their Marketing Department should have kept 'no' in their vocabulary when reviewing this label copy?

"Here’s the next time I hope to have to say 'no': the next time someone offers me a Bud Light.  Turns out I’m not #UpForWhatever after all."

Taking on Bud Light's rapey new label tagline, via Skirt Collective...

Olivia Benson says 'no,' Bud Light.


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